About Hostly

Hospitality, re-engineered.

We started Hostly because short-term rental ownership had become a second job nobody asked for. The tech was great. The service was not. So we built both.
— Ruth Berenstein, Managing Director
Our story

From messy spreadsheets to managed revenue.

Hostly started in 2022 after our founders lived the short-term rental problem themselves — juggling PriceLabs subscriptions, three cleaner phone numbers, an Airbnb inbox that wouldn't sleep, and a spreadsheet of manual price overrides that never quite matched the market.

We looked at the landscape and saw two extremes. On one side, bare-bones co-hosts who'd list a property on Airbnb and disappear. On the other, traditional property managers charging five-figure setup fees and locking owners into rigid two-year agreements.

There was no middle: no operator who did everything — full distribution, AI pricing, 24/7 guest support, cleaning, maintenance, compliance — with aligned economics. So we built one.

Today Hostly manages properties for owners across the US, Canada, UK, Portugal, Spain, and Colombia. Our AI pricing engine re-rates listings every hour. Our support team answers guest messages in under eight minutes, any time of day. And we still charge zero upfront — we earn when you earn, or we don't earn at all.

We're not trying to build the biggest rental management company. We're trying to build the one owners actually recommend to their friends.

What we believe

Six operating principles.

These aren't marketing copy. They show up in our contracts, our team performance reviews, and our pricing page.
01

Aligned economics

We take performance-based fees. If your property doesn't earn, we don't. It's not generous — it's the only honest way to price this.

02

Real humans, 24/7

Guest support is not a bot flow. It's people who know your property, know the city, and answer fast at 3am so the review stays five stars.

03

Build, don't resell

Our pricing engine is ours. No PriceLabs subscription billed back to you. No Guesty per-listing fee. The tech stack is on our books.

04

Transparent reporting

Monthly statements owners can actually read. Every booking, every expense, every fee. No quarterly PDF that takes a spreadsheet to decode.

05

Local crews, global standards

Cleaners who know the property. Handymen vetted in-market. Same quality bar in Lisbon as in Los Angeles — no franchise roulette.

06

Month-to-month, always

No multi-year lock-ins. After a 90-day onboarding period, our agreements renew monthly. If we're not earning our keep, you walk.

Meet the team

The people doing
the unglamorous work.

We're a small team of hospitality operators, revenue-management engineers, and 24/7 support staff. Here's who you'll meet.
Ruth Berenstein

Ruth Berenstein

Managing Director
Co-founder. 12 years in hospitality operations across Europe and the Americas. Runs the full portfolio and owner relationships.
Valentina Flores

Valentina Flores

Property Acquisition
Runs onboarding for every new property — photos, listings, channel setup, go-live. If you've signed up, you'll meet Vale first.
MS

Marcus Silva

Head of Revenue Ops
Ex-revenue manager at a boutique hotel group. Builds and tunes our AI pricing engine — keeps it honest against every market signal.
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LK

Layla Kim

Guest Experience Lead
Runs the 24/7 support desk. Twelve team members across three time zones. Average response time: under eight minutes.
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Placeholder entries for roles your site hasn't yet published — swap with real bios when you're ready.

Four years in

The short version.

Key moments in the Hostly story. We've got a longer one — ask us on the call.
2022

Founded in Delaware

Two co-founders, one spreadsheet of properties, a thesis: owners deserve better economics.

2023

First 20 properties

Proved the model in New York and Toronto. Launched unified distribution across 15 channels.

2024

AI pricing shipped

Brought pricing in-house. Owners stop paying PriceLabs. Revenue uplift averages 28% across portfolio.

2025

Global expansion

Launched in Lisbon, London, Bogotá. 36+ booking channels. 24/7 support desk goes live across three time zones.

A rental.
A side hustle.
A second job.
An asset.

Let's get your property working.

Request my free estimate →